Forads
UX/UI design
I co-designed a scalable brand system and map-based user interface for Lithuania’s first centralized ad-space marketplace.
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I co-designed a scalable brand system and map-based user interface for Lithuania’s first centralized ad-space marketplace.
The ForAds project aimed to create Lithuania’s first EU-funded platform for ad-space booking, a user-friendly, map-based experience connecting over 800 placements in one central hub. I began the process with competitor research and user interviews to identify common pain points in traditional ad-buying systems. Based on these insights, I designed user flows, low-fidelity wireframes, and interactive prototypes to test and refine key interactions early on.
The final UX and UI design included over 10 responsive pages, such as dashboards, listings, and checkout flows, each optimised for clarity and ease of navigation across 20+ ad categories. Alongside the product experience, I developed a complete brand system including logo, colour palette, and typography to ensure trust and consistency across the platform. By combining research-driven design with clear visual hierarchy, ForAds delivered a seamless experience for users to explore, compare, and book ad spaces effortlessly.
